Contagious: Why Things Catch On (English Edition)
Télécharger Contagious: Why Things Catch On (English Edition) PDF Fichier - New York Times bestseller
What makes things popular?
If you said advertising, think again. People donât listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Heâs studied why New York Times articles make the paperâs own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If youâve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spreadâfor designing messages, advertisements, and information that people will share. Whether youâre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Détails Contagious: Why Things Catch On (English Edition)
| Le Titre Du Livre | Contagious: Why Things Catch On (English Edition) |
| Vendu par | Simon & Schuster |
| EAN | |
| Auteur | Jonah Berger |
| ISBN-10 | |
| Livres Format | Ebook Kindle |
| Langue | Anglais |
| Nombre de pages | 257 pages |
| Date de publication | pubdate |
| Editeur | Simon & Schuster |
| Catégories | Business & Investing |
| Évaluation du client | 3.30 étoiles sur 5 de 283 Commentaires client |
| Nom de fichier | contagious-why-things-catch-on-english-edition.pdf |
| La taille du fichier | 27.70 MB MB |
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